Doodle Loop Necklace
Our Difference
Designed with Intention
At the heart of what we do, our jewellery are designed with the intention to inspire and empower the wearer. Each unique collection tell stories centred around our core values of Self-love, Strength and Courage.
Commitment to Quality
Our jewellery are made to last. We only use noble metals - 925 Sterling Silver and 14K Solid Gold as our choice of material. Each individual piece is expertly handcrafted by artisans from our RJC certified partners.
We take extra preventive measures to slow down the oxidisation process of our 925 Sterling Silver pieces. Palladium is used as a barrier between the silver base and gold plating finish, this prevents tarnishing and enhances durability. To finish off, our jewellery are dipped in an anti-tarnish solution for longer lasting shine and preservation.
Our Materials
We use Rhodium, 18K Gold Plated (1 Micron) and 18K Gold Vermeil (2.5 Micron) as our finishes.
Rhodium is used to plate over Sterling Silver pieces to give it a brighter and whiter appearance. Not only that, it gives it a hard, scratch-resistant, and tarnish-free finish.
Our 18K Gold and 18K Rose Gold Plating varies from 1 Micron to 2.5 Micron thickness. Our 1 Micron Gold Plated and 2.5 Micron Gold Vermeil jewellery are 4x thicker and 10x thicker respectively than flash plating.
Moving forward into 2026, our goal is to fully transition to using Gold Vermeil plating and 100% recycled silver in all our collections to uphold our commitment to quality and circularity.
Ethically Made
We are committed to doing good for our people and the environment. Our RJC certified partners uphold ethical practices throughout the supply chain.